|
|
||
|
Several years ago I worked in corporate marketing for UPS, a remarkably well-oiled organization. To improve our Preferred Customer Program, we decided to benchmark best-in-class performance of other companies. Our team members wrote personal letters to several companies about real-life experiences to see how . . . →Read Full Post To Teens, Tweens and the People Who Love Them: It’s Time to Get “Social Smarts” I normally blog on business issues, but something happened at my house yesterday that compelled me to write this post. Please share it with the people in your life . . . →Read Full Post A while back I posed a question on one of my LinkedIn groups, asking people why they aren’t on Twitter. The answers I got ranged from “Why on earth would I waste time on Twitter?” to “I’ve tried it, but couldn’t find the utility.” . . . →Read Full Post BrandSprout’s Big List of Twitter Tools, Freshly Updated With a big flourish, I’ve finally finished scrubbing my list of 101 Twitter Tools. After a few hours checking links and plugging in some new apps in place of ones that have died or disappeared, my . . . →Read Full Post Does social media increase customer engagement, or are engaged customers more likely to use social? Businesses that aren’t already using social media are under increasing pressure to catch the wave or be left stranded. With all the talk about how social media can enhance . . . →Read Full Post |
|
|
|
Copyright © 2012 BrandSprout LLC - All Rights Reserved Powered by WordPress & Atahualpa |
||
