If you have ever stood in line for a Tickle Me Elmo, to get hot concert tickets or to be the first to get a new iPad, you know the sense of anxiety created by pursuing something you may not be able to get. . . . →Read Full Post
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Hiring a consultant is a risk. It can pay off in spades, or cost you money and time if the results and advice aren’t what you need. So how can you tell if a consultant is right for you? As an independent marketing consultant, . . . →Read Full Post So you have a few business challenges in front of you, and you’re not sure what to do. You’re not alone. That’s why legions of professionals hire consultants. Rather than a sign of weakness or inefficiency, knowing when to bring in outside help is . . . →Read Full Post Do You Know Who Your Competitors Are? Are You Sure? Are you confident that you know who you’re up against, or do you just THINK you know? There’s a common affliction among executives, especially entrepreneurs who are working on the next great thing . . . →Read Full Post Customers can be funny creatures. Often you think you know what they want, because they told you they want it. And you know what they don’t want, because they told you that, too. But sometimes, like in the Dr. Seuss book, Green Eggs and . . . →Read Full Post |
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