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A Stunningly Simple Secret to Improve Sales Success

If you could invest just a few hours to dramatically improve the results of your sales efforts, would you?

“Of course!” you’re probably thinking. “What’s the catch?” There isn’t one. All it takes is a little focus and discipline. So what’s the secret?

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Now or Never: Why Scarcity is Good for Sales

If you have ever stood in line for a Tickle Me Elmo, to get hot concert tickets or to be the first to get a new iPad, you know the sense of anxiety created by pursuing something you may not be able to get. . . . →Read Full Post

How Much Does Marketing Cost?

I just reviewed an RFP for marketing services. It was a very detailed, well written RFP. And the client was asking for everything. Which is not a problem. Unless you have a limited budget.

Do you know how much marketing costs? How much should . . . →Read Full Post

Tips to Start Fresh in the New Year

The beginning of a new year often feels like a rebirth of sorts, a chance for a fresh start with the promise of new beginnings. Even if you’re not one for resolutions, you can jump-start the year with a few small tasks that pay . . . →Read Full Post

Power Planning for Marketing Success

The best marketers know the power of planning. Put this strategy to work with these tips how how to create a marketing plan for your business.

Part 1: Why You Need a Marketing Plan

Power Planning for Marketing Success – Part 1 from . . . →Read Full Post