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Is it Time for a Logo Redesign?

GAP did it. Starbucks did it. Should You?

There has been a lot of discussion about logo redesigns in marketing circles recently. When GAP introduced a new logo last year, the company was blasted for a poor redesign effort and failed introduction plan. Starbucks . . . →Read Full Post

3 comments   Branding, Managing, Marketing Strategy, Small Business Marketing   , , ,  

Update to “Will GAP Logo Redesign Stick?”

The Answer is “No”

After much to-do, GAP has decided to abandon the new logo. In a post on their Facebook wall this evening, GAP said, “Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from . . . →Read Full Post

Leave a comment   Branding, Marketing Strategy, They Did What??   , , , ,  

Will GAP Logo Redesign Stick?

Is Crowdsourcing the Answer to a Fumbled Logo Launch?

Here’s another one for the marketing textbooks: “How NOT to introduce your new logo.” Earlier this week, the iconic clothing company GAP quietly introduced its new logo online. Consumers, who generally don’t respond well to . . . →Read Full Post

3 comments   Branding, Marketing Strategy, Social Media, They Did What??   , , , , , ,