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Who’s Keeping Up? Marketing Secrets from the Joneses

You might have missed the movie, The Joneses, starring Demi Moore and David Duchovny. It wasn’t a box office smash, and I wouldn’t have seen it myself except that it was filmed in my town. My teenage daughters wanted to see their schoolmates’ neighborhood . . . →Read Full Post

Leave a comment   Branding, Managing, They Did What??   , , ,  

Will GAP Logo Redesign Stick?

Is Crowdsourcing the Answer to a Fumbled Logo Launch?

Here’s another one for the marketing textbooks: “How NOT to introduce your new logo.” Earlier this week, the iconic clothing company GAP quietly introduced its new logo online. Consumers, who generally don’t respond well to . . . →Read Full Post

3 comments   Branding, Marketing Strategy, Social Media, They Did What??   , , , , , ,