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How Much Does Marketing Cost?

I just reviewed an RFP for marketing services. It was a very detailed, well written RFP. And the client was asking for everything. Which is not a problem. Unless you have a limited budget.

Do you know how much marketing costs? How much should . . . →Read Full Post

Tips to Start Fresh in the New Year

The beginning of a new year often feels like a rebirth of sorts, a chance for a fresh start with the promise of new beginnings. Even if you’re not one for resolutions, you can jump-start the year with a few small tasks that pay . . . →Read Full Post

Twitter Tools for Newbies (and the Rest of Us)

First in a series on “Making Twitter Work”

I’ve been asking professionals how they feel about Twitter, why they use it, and why they don’t. The responses have been interesting and varied, from “I don’t have time,” to “Why would I want to broadcast . . . →Read Full Post