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Tips to Start Fresh in the New Year

The beginning of a new year often feels like a rebirth of sorts, a chance for a fresh start with the promise of new beginnings. Even if you’re not one for resolutions, you can jump-start the year with a few small tasks that pay . . . →Read Full Post

One comment   Managing, Small Business Marketing, Start-Up Marketing   , , ,  

3 Steps to a Better Brand

Looking for a quick and easy way to improve your brand? If you’ve been in business for a while, odds are your brand is not as well defined as it should be. To tighten things up, try this simple 3-step process to building a . . . →Read Full Post

One comment   Branding, Marketing Strategy, Small Business Marketing   , , ,  

Branding Lessons from Dad

My dad was a marine biologist, and he'd probably tell you he doesn't know much about branding. But he had plenty of fatherly advice for me as I was growing up. Much of that advice is sound for brand building as well. So in honor . . . →Read Full Post

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