You might have missed the movie, The Joneses, starring Demi Moore and David Duchovny. It wasn’t a box office smash, and I wouldn’t have seen it myself except that it was filmed in my town. My teenage daughters wanted to see their schoolmates’ neighborhood . . . →Read Full Post
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Nice suit, smart shoes…carefully cultivated corporate casual…entrepreneur chic. No matter what style fits you best, we all know first impressions matter and we want to make them count. So why did you just hand me THAT | UGLY | CARD? Now, you may be . . . →Read Full Post When was the last time you took a good hard look at your brand? If it’s been a while, you might be surprised to discover your brand sneaking away. Why? Over time, it’s easy for messages to be diluted or logos to be misused . . . →Read Full Post The Answer is “No” After much to-do, GAP has decided to abandon the new logo. In a post on their Facebook wall this evening, GAP said, “Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from . . . →Read Full Post Is Crowdsourcing the Answer to a Fumbled Logo Launch? Here’s another one for the marketing textbooks: “How NOT to introduce your new logo.” Earlier this week, the iconic clothing company GAP quietly introduced its new logo online. Consumers, who generally don’t respond well to . . . →Read Full Post |
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