Looking for a quick and easy way to improve your brand? If you’ve been in business for a while, odds are your brand is not as well defined as it should be. To tighten things up, try this simple 3-step process to building a . . . →Read Full Post
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The Answer is “No” After much to-do, GAP has decided to abandon the new logo. In a post on their Facebook wall this evening, GAP said, “Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from . . . →Read Full Post Is Crowdsourcing the Answer to a Fumbled Logo Launch? Here’s another one for the marketing textbooks: “How NOT to introduce your new logo.” Earlier this week, the iconic clothing company GAP quietly introduced its new logo online. Consumers, who generally don’t respond well to . . . →Read Full Post |
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