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What is a Brand?

Branding has been on my mind this morning – not my normal Saturday morning fare, but when the dog and cat conspired to get me out of bed at 6am, it was either that or exercise. Branding won.

I’ve been thinking about the adage . . . →Read Full Post

Why Brand Matters More than Ever

As I wander around the web, and make my daily rounds in the offline world, I find myself wondering why so many businesses don't seem to take their brands seriously. I'm not just talking about basic brand identity, like the look of a logo . . . →Read Full Post