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Is it Time for a Logo Redesign?

GAP did it. Starbucks did it. Should You?

There has been a lot of discussion about logo redesigns in marketing circles recently. When GAP introduced a new logo last year, the company was blasted for a poor redesign effort and failed introduction plan. Starbucks . . . →Read Full Post

3 comments   Branding, Managing, Marketing Strategy, Small Business Marketing   , , ,  

5 Signs You Need a Brand Audit

When was the last time you took a good hard look at your brand? If it’s been a while, you might be surprised to discover your brand sneaking away. Why? Over time, it’s easy for messages to be diluted or logos to be misused . . . →Read Full Post

2 comments   Branding, Marketing Strategy   , ,