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I recently attended a great panel discussion at Atlanta’s StartupChicks. The topic was advisory boards, including when and why you need one and how to get the most from having one. The panel covered a lot of ground in the hour-long discussion, and it occurred . . . →Read Full Post “Help, I built a website and no one came!” So you have a new website, and you’re waiting for business to roll in…and waiting. Still waiting? Stop. It’s time to act. No matter how wonderful your new website is, traffic won’t come just because . . . →Read Full Post Several years ago I worked in corporate marketing for UPS, a remarkably well-oiled organization. To improve our Preferred Customer Program, we decided to benchmark best-in-class performance of other companies. Our team members wrote personal letters to several companies about real-life experiences to see how they . . . →Read Full Post Not sure if your company should be blogging? Take this quick, 5-Step Blog Readiness Test to find out. I hear this question all the time from business owners, “Do I need a blog?“ My answer is usually, “It depends.” Every company is different, so answering . . . →Read Full Post For years we’ve heard that “Content is King,” and businesses around the world have been listening. The growth of social media has provided a platform for distribution of content like never before, and companies are churning out articles, blogs, white papers and other content at . . . →Read Full Post |
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