One of the great frustrations of CMO’s and executives express about social media is the ability to track its impact on the bottom line. Sure, you can easily measure your Facebook “Likes,” Twitter “follows” and LinkedIn connections. You can monitor your Google + Circles . . . →Read Full Post
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Several years ago I worked in corporate marketing for UPS, a remarkably well-oiled organization. To improve our Preferred Customer Program, we decided to benchmark best-in-class performance of other companies. Our team members wrote personal letters to several companies about real-life experiences to see how . . . →Read Full Post Not sure if your company should be blogging? Take this quick, 5-Step Blog Readiness Test to find out. I hear this question all the time from business owners, “Do I need a blog?“ My answer is usually, “It depends.” Every company is different, so . . . →Read Full Post Social Media is all about engagement. But unfortunately, lots of people – and the companies they represent – still don’t understand that a one-way conversation isn’t a conversation at all. It’s a broadcast. In the interest of helping you see if your business has . . . →Read Full Post Every now and then unusual parallels pop into my mind. I don’t know why, but this morning it was the interesting similarities between social media and pregnancy. If you’re a parent, I bet you’ll be able to relate to at least a few of . . . →Read Full Post |
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