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If you could invest just a few hours to dramatically improve the results of your sales efforts, would you? “Of course!” you’re probably thinking. “What’s the catch?” There isn’t one. All it takes is a little focus and discipline. So what’s the secret? . . . →Read Full Post One of the great frustrations of CMO’s and executives express about social media is the ability to track its impact on the bottom line. Sure, you can easily measure your Facebook “Likes,” Twitter “follows” and LinkedIn connections. You can monitor your Google + Circles . . . →Read Full Post Customers don’t have all the answers, especially when it comes to product innovation. Surprised? It’s true. Customers can do a great job of helping you iterate products. They know that “This button would work better over here,” or “That knob always gets in the way.” . . . →Read Full Post “Help, I built a website and no one came!” So you have a new website, and you’re waiting for business to roll in…and waiting. Still waiting? Stop. It’s time to act. No matter how wonderful your new website is, traffic won’t come just . . . →Read Full Post Several years ago I worked in corporate marketing for UPS, a remarkably well-oiled organization. To improve our Preferred Customer Program, we decided to benchmark best-in-class performance of other companies. Our team members wrote personal letters to several companies about real-life experiences to see how . . . →Read Full Post |
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