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Several years ago I worked in corporate marketing for UPS, a remarkably well-oiled organization. To improve our Preferred Customer Program, we decided to benchmark best-in-class performance of other companies. Our team members wrote personal letters to several companies about real-life experiences to see how . . . →Read Full Post Not sure if your company should be blogging? Take this quick, 5-Step Blog Readiness Test to find out. I hear this question all the time from business owners, “Do I need a blog?“ My answer is usually, “It depends.” Every company is different, so . . . →Read Full Post It’s official. I’m mustering all my authority (however much that is) and declaring that the Era of the Elevator Pitch is over. Done with. Kaput. So last century. Why? Because the whole concept of the elevator pitch is slightly flawed. Sure, you need a . . . →Read Full Post Yes, I’m talking to you. If you’re not sure how to answer my question, go take a quick look. I’ll wait… So, what do you think? Do you love it? Are the graphics awesome? Is it all jazzed up with Flash or video? Were . . . →Read Full Post You might have missed the movie, The Joneses, starring Demi Moore and David Duchovny. It wasn’t a box office smash, and I wouldn’t have seen it myself except that it was filmed in my town. My teenage daughters wanted to see their schoolmates’ neighborhood . . . →Read Full Post |
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